The e-commerce industry has undoubtedly made room for Amazon (NASDAQ: AMZN) and Shopify (NYSE: SHOP), but outside these e-commerce ties, the companies have less in common than one might think. Amazon is an online seller with a tech business, while Shopify is more of a software business.

Hence, both companies approach e-commerce from different angles, meaning their investment cases differ significantly. However, after looking at both companies, one should stand out as the more lucrative investment.

As mentioned, the most apparent difference in these businesses is that only one of them, Amazon, is an e-retailer. Amazon pioneered e-commerce in the U.S. It started by selling books, but over time, evolved into a retailer that "sells everything."

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Source Fool.com