Artificial intelligence (AI) is advancing at breakneck speed. The cutting-edge technology threatens to disrupt massive industries while creating entirely new ones.

Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) know this, so they're waging a battle for AI supremacy. To the victor -- and its shareholders -- go the spoils.

Microsoft created quite a stir in late January when it announced a multibillion-dollar investment in OpenAI, the creator of the wildly popular the AI-powered application ChatGPT. OpenAI is a leader in generative AI, which uses algorithms to create content such as text, images, and audio.

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Source Fool.com