Better Ad Tech Company: Taboola or Outbrain

Taboola (NASDAQ: TBLA) and Outbrain (NASDAQ: OB) are two of the world's top providers of chumbox ads, which are often associated with "clickbait" articles.

Chumboxes display grids of thumbnail ads with sensational headlines like "You Won't Believe What (Celebrity) Looks Like Now." They also promote less sensational articles as content from "Around the Web" or "Sponsored Links."

Taboola and Outbrain had planned for several years to merge, but those talks collapsed last year as both companies grappled with pandemic-related challenges. Both chumbox leaders then separately went public this year and in very different ways.

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Source Fool.com