Better Buy: Alibaba vs. Alphabet

Through Google, the company now known as Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) is the de facto search engine in the digital lives of 73% of the planet. Residents of China are among the notable exceptions, and Chinese company Alibaba (NYSE: BABA) once attempted to take on China's top search engines (full disclosure: I worked with Alibaba on this as a consultant) before refocusing efforts on its e-commerce roots, where it dominates in China to this day.

If you reside in the United States, Google is an easily recognizable brand, while Alibaba may not be. Yet among technology stocks, both are alluring investments for different reasons. Let's take a look at each to determine which one deserves your investing dollars.

Source: Getty Images.

Source Fool.com