Alibaba (NYSE: BABA) and Baozun (NASDAQ: BZUN) are two of China's most important e-commerce companies, but the former is more widely recognized than the latter. That's because Alibaba's online marketplaces serve mainstream consumers, while Baozun operates behind the scenes.
Alibaba is China's largest e-commerce company and the top cloud-infrastructure services provider. It also operates brick-and-mortar stores, streaming media platforms, and a budding video game business.
Baozun mainly helps foreign companies establish an online presence in China by setting up their e-commerce websites, managing their marketing campaigns, and fulfilling online orders with its own logistics network. It's generally easier for big companies like Nike and General Mills to outsource those services to Baozun instead of hiring their own tech and sales teams in China.
Source Fool.com