In 2019, digital advertising first surpassed traditional print ads in popularity, as marketing dollars followed consumers onto mobile apps, social media, and smart TVs. Both Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) and Roku (NASDAQ: ROKU) have benefited from this trend, with Alphabet's stock price up 82% and shares of Roku surging 717% in value since 2018.
In the coming years, digital ad spend should continue to grow quickly -- reaching $526 billion globally by 2024, according to eMarketer -- and both companies are well-positioned to benefit. But where should investors put their money today?
Alphabet is best known for its Google business, which leverages the company's market-leading search engine and content platforms like YouTube to rake in digital ad revenue.
Source Fool.com