As a race to the top of the artificial intelligence (AI) market heats up, multiple companies have been pitted against each other. Cloud companies have become particularly competitive as they increasingly use AI services to attract new clientele. 

Amazon (NASDAQ: AMZN) and (NASDAQ: MSFT) hold the two largest market shares in cloud computing with their respective services: Amazon Web Services (AWS) with a 32% share and Azure with 23%. As a result, one of these companies looks poised to become a dominant figure in both the cloud and AI markets, making their stocks compelling investments.

While both companies' stocks would likely prove assets to any portfolio, it's best to understand which has the potential to grant more consistent gains over the long term. So let's examine whether Amazon or Microsoft is the better buy.

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Source Fool.com