Both Amazon (NASDAQ: AMZN) and Best Buy (NYSE: BBY) have benefited from recent shifts in consumer shopping habits toward e-commerce and omnichannel, as well as from increased spending on technology. But which of the two consumer discretionary companies is the better investment today?

Image Source: Best Buy.

It's no secret that Amazon's retail business has surged during the pandemic as many physical stores closed -- some temporarily, others permanently -- and people spent more of their shopping dollars online. The ongoing need for social distancing continues to lead more people to continue with contactless shopping. The e-commerce behemoth also had a strong holiday season. Research company Numerator shows that Amazon was the big winner on Black Friday weekend, garnering 19% of total spend.

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Source Fool.com