There's something to be said about branding in the growing world of e-commerce. The first time that you heard about Amazon (NASDAQ: AMZN), it probably conjured images of the namesake Brazilian rain forest instead of what originally started as an online bookstore with grand ambitions. Chewy (NYSE: CHWY) is a more recent entry into the e-tail lexicon, but it's also not a dot-com outlet for chewing gum or fans of Star Wars' lovable Wookiee. 

Amazon is now the undisputed leader in online retail. Chewy is growing even faster as a rising star in e-commerce for pet food and supplies. Both stocks are handily beating the market in 2020, but which one is the better buy right now? Let's put the two intriguingly-named online retailers to the portfolio shopping test. 

Image source: Getty Images.

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Source Fool.com