Amazon (NASDAQ: AMZN) and Nike (NYSE: NKE) have both benefited from shifts in consumer behavior this year.
With many brick-and-mortar stores closed and social distancing a necessity, people increasingly turned to online shopping, which gave the e-commerce leader a boost. Meanwhile, as tens of millions of people shifted to working remotely, and countless folks started spending more time on individual outdoor sports, Nike's sales of athletic gear and clothing grew, and no less aided by a robust digital sales channel.
Both companies' prospects look good as people continue to social distance and shop online due to fears of contracting COVID-19. However, the roll-out of effective vaccines for the virus could lead to a return to more in-store shopping and renewed spending on entertainment and travel. So in light of that outlook, which of these consumer discretionary companies is the better buy right now?
Source Fool.com