Pandemic reopenings last year sent consumers to brick-and-mortar stores in droves. The e-commerce market took a hit that was then compounded when macroeconomic headwinds in 2022 led to a further reduction in online spending. As a result, market leaders like Amazon (NASDAQ: AMZN) and (NASDAQ: PYPL) experienced stock declines of 50% and 62% last year.  

However, inflation has eased for nine consecutive months, with the Consumer Price Index rising 4.9% in April after hitting a high of 9.1% in June 2022. The improvement has already allowed several consumer-reliant companies to begin recovering, with Amazon and PayPal well positioned to see their stocks surge over the next year.

As a result, now is an excellent time to consider investing in these companies before it's too late. However, if you only have room for one in your portfolio, you'll need to know which is the better buy. So, let's assess whether Amazon or PayPal is the best investment option. 

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Source Fool.com