Better Buy: Amazon.com vs. Google

It goes without saying that two of the very best companies in the world are Amazon.com (NASDAQ: AMZN) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), the parent company of Google. In fact, Google and Amazon ranked Nos. 2 and 4, respectively, on this year's Forbes "most valuable brands" list.

No doubt, both companies have large, dominant, and growing businesses, strong balance sheets, compelling growth prospects, and excellent management. But which of the two makes for the better buy today? Let's dig in.

Amazon and Alphabet tend to compete more and more with each other as time marches on, but each company still has a dominant market share of their respective core businesses: e-commerce for Amazon; digital advertising for Google.

Source Fool.com