After a sell-off in 2022, the new year has multiple stocks trending upward again. In fact, the Nasdaq Composite index has risen 6% since Jan. 1 as Wall Street grows optimistic over the market's prospects in 2023.

Two stocks on the rise are Apple (NASDAQ: AAPL) and Netflix (NASDAQ: NFLX), increasing between 6% to 16% since the start of the year. These companies have become direct competitors in the streaming industry in recent years but remain vastly different businesses. 

With shares in these tech giants on their way up, you might consider investing now before they get any higher. So is Apple or Netflix's stock the better buy? Let's assess.

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Source Fool.com