Apple (NASDAQ: AAPL) and Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) have each innovated their way to the top of the tech industry. This success has brought huge returns to their long-term investors. While both companies should continue to grow, determining which of these tech stocks might make the best investment comes down to one intangible factor: how well Apple and Google can capitalize on their innovations.
Although Apple abandoned the "think different" slogan years ago, that mindset has long defined the company and its innovations, leading to successful products such as the iPhone. Today, its smartphones and other products appear poised to drive further growth.
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Source Fool.com