Apple (NASDAQ: AAPL) and Amazon (NASDAQ: AMZN) have been two chart-topping stocks for the past couple of years. Each is a consumer-oriented technology company that has reached a massive scale. Amazon boasts over 200 million Prime members, and Apple crossed the 1 billion active iPhone mark more than a year ago.
Popularity among consumers is an excellent trait for a company to have, but a good investment requires more than that. Let's pit the e-commerce retailer against the smartphone pioneer and determine which is a better buy for today's long-term investors.
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Source Fool.com