Better Buy: Beyond Meat vs. Chipotle

Chipotle Mexican Grill (NYSE: CMG) and Beyond Meat (NASDAQ: BYND) are as close as you can probably get to companies that have their own mantras. Chipotle's been waving the "food with integrity" banner for ages. Dive into the first line of Beyond Meat's mission statement, meanwhile, and the connection is obvious:

We believe there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet.

The two companies take divergent paths after that. Beyond Meat is all about shifting from animal- to plant-based proteins. Chipotle's altruism is more about the way its ingredients are raised or sourced. However, the two players converge again when it comes to the realization that having a grander purpose in feeding folks well can also do right by shareholders.

Source Fool.com