Better Buy: Celsius vs. Monster Beverage
The two companies seem similar enough. Monster Beverage (NASDAQ: MNST) energy drinks have been around since 2002 and are one of the category's key market leaders.
Celsius Holdings (NASDAQ: CELH) is clearly smaller, but it should be. It's a much younger energy drink brand launched in 2005 -- and only turned up its marketing heat in 2021. It's the late-but-scrappy entrant into an established industry, and its shares are accordingly priced at a premium.
But how different can the two outfits really be? For investors, very. One stock's clearly a better bet than the other right now, in fact, and it may not be the one you suspect. Let's see why.
Source Fool.com