It isn't easy to make it as a retailing business. Competition is fierce and consumer preferences are constantly changing. That's why few companies reach sufficient size to generate strong-enough profits, let alone maintain and extend their market share lead.

Costco Wholesale (NASDAQ: COST) has proven it has what it takes to succeed in the industry, and it has a lot going for it as an investment. Ulta Beauty (NASDAQ: ULTA), meanwhile, has a far different selling approach that still delivers excellent returns.

Let's contrast these two successful retailers to see which one is a better fit for your portfolio today.

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Source Fool.com