Etsy (NASDAQ: ETSY) and Alibaba (NYSE: BABA) have both generated impressive returns for investors over the past 12 months. Etsy's stock surged nearly 140% as its online orders jumped throughout the COVID-19 crisis, and Alibaba's stock rallied about 70% on similar tailwinds in China.

Etsy and Alibaba serve completely different markets, but both e-commerce companies might attract growth-oriented investors. Let's dig deeper into both companies to see which stock has more room to run.

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Source Fool.com