ExxonMobil (NYSE: XOM) is an old hand with a diversified business model. While the name Dow (NYSE: DOW) is old, it's really a new company today, with a focus on the chemical space. Here's a few things you need to think about to decide which one of these iconic names is a better fit for your portfolio.

Most investors will be familiar with the names Exxon and Dow. However, just knowing a name isn't enough. Exxon has been one of the largest and most diversified energy companies in the world for a long time. Its business spans the upstream (drilling), midstream (pipeline), and downstream (refining and chemicals) spaces. This diversified approach to the energy sector is a hallmark of Exxon's, providing its business balance through the typical ups and downs of the oil market.

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Source Fool.com