Better Buy: Facebook vs. Alphabet

The largest companies in the U.S. digital advertising arena are Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), with its Google, and Facebook (NASDAQ: FB). The two of them control nearly 61% of the market.

As a result, ads generate the bulk of revenue for both. But this commanding share of the U.S. ad market means further ad revenue growth will not be easy. So what does the path to growth look like for these two ad giants, and which has the superior strategy to make it the better buy? Let's examine both to answer that question.

Image source: Getty Images.

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Source Fool.com