(NYSE: HUBS) and Salesforce (NYSE: CRM) resemble the David and Goliath, respectively, of the cloud-based customer relationship management (CRM) market.

HubSpot provides a free CRM platform for smaller businesses, which serves as a launchpad for its tools in paid marketing, lead generation, search engine optimization, and analytics. It creates "inbound" marketing campaigns (such as social media campaigns, viral videos, or blogs) to drive consumers to seek out brands on their own.

Salesforce owns the world's largest cloud-based CRM platform and primarily serves larger enterprise customers. It also provides other sales, marketing, analytics, and data visualization services. Like HubSpot, Salesforce prioritizes the development of lower-cost inbound marketing campaigns to reach a broader range of consumers.

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Source Fool.com