Better Buy: Nike Inc. vs. Skechers USA

Nike (NYSE: NKE) and Skechers (NYSE: SKX) are very different companies. Nike sells a wide range of footwear, apparel, and accessories through its namesake, Jordan, Converse, and Hurley brands. Skechers generates most of its revenue from its namesake footwear, with a smaller percentage coming from apparel and accessories.

Nike relies heavily on multi-million dollar endorsement deals with top-tier athletes, while Skechers secures lower-key endorsements with celebrities like Meghan Trainor, David "Big Papi" Ortiz, and Sugar Ray Leonard. Whereas Nike is focused on performance, Skechers promotes comfort with its gel-infused memory foam shoes.

Source: Getty Images.

Source: Fool.com