One of the ways investing in the stock market can be fun is by giving you the opportunity to buy shares in companies whose products you purchase frequently. Names like Nike (NYSE: NKE) and Chipotle (NYSE: CMG) have built strong brands that are loved not only by consumers, but by investors as well. 

Both stocks have five-year returns that exceed the S&P 500's 73% gain during that time. 

But investors aren't fixated on the past. What matters are future returns. Should you add the sports apparel juggernaut or the fast-casual dining pioneer to your portfolio?

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Source Fool.com