There's no doubt that the apparel industry is incredibly competitive, with companies fighting for consumers' wallets with effective marketing tactics, product quality, and pricing. Making things difficult is the fact that tastes change, and for those businesses that want to live to fight another day, it's a constant challenge to remain on top.
Nike (NYSE: NKE) and Lululemon (NASDAQ: LULU) are two apparel companies that stand out from the crowd. Let's take a look at which stock is the better buy today.
Investing in Nike appears to be a safe action to take for your portfolio. With trailing-12-month sales of $49.1 billion, Nike is a global leader in the apparel industry, operating successfully since its founding in 1964. This long history has helped Nike develop a resilient and powerful brand that is associated with a winning mentality.
Source Fool.com