Better Buy: Nike vs. Planet Fitness

On the surface, Nike (NYSE: NKE) and Planet Fitness (NYSE: PLNT) appear to have little in common other than a tie to the fitness industry. However, they have one key similarity. Both companies offered something new and different from established industries. Consequently, they have emerged as leaders in their respective niches.

The difference in this respect is that Nike is many years further down the path than Planet Fitness. Hence, in choosing between these two stocks, investors must decide whether to go with the decades-long track record of Nike or the relatively younger Planet Fitness.

Nike has grown from a modest athletic shoe company in Oregon to become one of the world's biggest names in athletic apparel and equipment. The brand, named after the Greek goddess of victory, has won over customers for decades with its shoes, accessories, equipment, and other items.

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Source Fool.com