Better Buy: Roku vs. The Trade Desk

The COVID-19 pandemic has devastated businesses that were forced to slash expenses as revenue plummeted. For many, one of the first cuts was to advertising spending, and for companies with revenue models heavily dependent on ad spending, that was painful.

But ad spending will return, and two companies -- Roku (NASDAQ: ROKU) and The Trade Desk (NASDAQ: TTD) -- appear to be perfectly positioned to benefit from that rebound and also from an accelerating trend. Marketing dollars are moving from traditional platforms like radio, print, and linear television to online platforms like mobile phones and connected television (CTV).

Maybe you've heard of Roku; maybe you are one of the millions of people with an account. Roku sells devices that connect televisions to the internet, allowing viewers to stream digital content. The company has built a huge user base and is set to monetize that platform for years. The Trade Desk isn't as well known, unless you're a digital marketer. The company has software that helps advertisers better target the specific online audiences they want to reach.

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Source Fool.com