Amazon (NASDAQ: AMZN) is the top e-commerce player in the U.S. by a wide margin. Yet e-commerce services provider Shopify (NYSE: SHOP), which brings offline merchants online, ranks second, according to eMarketer. The firm notes that Amazon accounted for 37.3% of all U.S. retail e-commerce sales last year, while Shopify claimed a 5.9% share.
Amazon and Shopify aren't direct competitors, but both e-commerce stocks have soared in recent years. Amazon's stock rallied 450% over the past five years, while Shopify's stock generated a 30-bagger return since its market debut in May 2015.
But past performance never guarantees future gains, so investors should take a fresh look at both stocks before chasing either rally. Let's dig deeper to see which e-commerce darling is the stronger overall investment for 2020.
Source Fool.com