Better Buy: Sturm, Ruger & Company vs. Altria

Sturm, Ruger (NYSE: RGR) and Altria Group (NYSE: MO) both qualify in some investors' eyes as sin stocks because of their respective focuses on firearms and tobacco. Yet that doesn't mean that you can't make money investing in the two companies, and many investors feel quite comfortable with investing in these areas as long as their investments will be successful.

With long histories of achievement, both companies are compelling in several ways, and those looking at the stock are naturally curious which one is the more attractive pick right now. Below, we'll look at Sturm, Ruger and Altria and analyze their prospects using some simple methods to decide which one is the better buy.

Both Sturm, Ruger and Altria have lost ground over the past year, but the tobacco giant has held up much better. Altria has seen just a 3% drop in its share price since August 2016, while Sturm, Ruger has lost more than a quarter of its value over the same time period.

Source: Fool.com