Better Buy: The Trade Desk vs. Magnite

Advertising technology companies The Trade Desk (NASDAQ: TTD) and Magnite (NASDAQ: MGNI) are operating on opposite sides of the same coin. The former supports advertisers looking to place digital ads. The latter services publishers, the owners of websites, and other digital content where ads appear.

Both firms stand to benefit from rising advertising spending. Forecasts predict global digital ad spending to increase from last year's $378.2 billion to $645.8 billion by 2024. This industry growth suggests an investment in The Trade Desk or Magnite can have an upside.

But one makes for a better investment choice. Let's examine each to understand why.

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Source Fool.com