Better Buy: The Walt Disney Company vs. Nike

The market's been rallying this year, but two consumer-brand behemoths -- Disney (NYSE: DIS) and Nike (NYSE: NKE) -- are trading closer to their 52-week lows than their highs. Investors looking for an opportunistic time to buy one or both of these icons may be sniffing around, but figuring out the better buy isn't easy.

Pitting Disney against Nike may not seem fair. The two companies are friends. Nike CEO Mark Parker was added to Disney's board of directors last year. However, both companies are currently out of favor. Disney's been sliding on fears that cord-cutting millennials are walking away from its media-networks properties. Nike's stock has come under fire after two athletic-footwear retailers posted abysmal quarterly results earlier this month.

Let's size up the holes that both companies find themselves in at the moment and see which household name will bounce back first.

Source: Fool.com