Is making sporting goods a better business to be in than selling them? That's the question if you're mulling a new position in either Topgolf Callaway Brands (NYSE: MODG) or Dick's Sporting Goods (NYSE: DKS) -- but not a position in both. The former is a well-established brand of golf clubs and golfing accessories. The latter is a chain of retail stores offering a wide variety of sporting goods.

If you're struggling to decide on your next pick of this sector, keep reading. I will give you my assessment and conclusion.

You likely know these two companies. Dick's Sporting Goods of course operates more than 850 retail locations, with most of them being namesake stores. It did over $12 billion worth of business last year, making it the single biggest player within the highly fragmented U.S. sporting goods retail market.

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Source Fool.com