Salesforce (NYSE: CRM) and (NYSE: NOW) both help large companies streamline operations with their cloud-based services. Salesforce is the world's largest provider of cloud-based customer relationship management (CRM) services, while ServiceNow is the market leader in cloud-based digital workflow offerings.

Salesforce and ServiceNow aren't usually considered direct competitors. However, Salesforce also provides digital workflow tools via its Service Cloud, and it's been expanding its ecosystem with more marketing, analytics, and collaboration services.

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Source Fool.com