Salesforce (NYSE: CRM) and Veeva (NYSE: VEEV) both provide cloud-based customer relationship management (CRM) services. Salesforce controls more than a fifth of the global CRM market, according to , while its closest competitors only hold mid-to-low-single-digit shares. Veeva is a much smaller company that mainly provides its CRM services to life science companies.

Yet Veeva probably wouldn't exist without Salesforce. Veeva was founded by Salesforce's former senior VP of Technology Peter Gassner, who still serves as its CEO, and the company still runs some of its services on Salesforce's platform. But over the past 12 months, Salesforce's stock has soared 74% as Veeva's stock has only rallied 39%. Let's see why the market leader outperformed its niche peer by such a wide margin, and if it's still the better buy.

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Source Fool.com