GigaCloud Technology (NASDAQ: GCT) and Baozun (NASDAQ: BZUN) represent two very different ways to invest in China's sprawling e-commerce sector. GigaCloud's business-to-business platform connects product manufacturers -- most of them based in China -- with retailers across the world. Baozun's end-to-end e-commerce platform serves as a one-stop shop for large foreign companies that want to quickly establish an online presence in China.

In other words, GigaCloud helps Chinese sellers reach overseas buyers while Baozun helps overseas merchants reach Chinese buyers. But which strategy is likely to generate bigger gains for long-term investors?

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Source Fool.com