Shopify (NYSE: SHOP) and BigCommerce (NASDAQ: BIGC) both help merchants set up online stores, process payments, and fulfill orders. Their cloud-based services are attractive options for smaller retailers that don't want to join a big third-party marketplace like Amazon.

But Shopify and BigCommerce both lost more than 70% of their value this year as they faced the post-pandemic slowdown in online sales, inflationary headwinds, and other macro challenges related to higher interest rates. Should investors consider buying either out-of-favor e-commerce stock as a turnaround play? 

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Source Fool.com