Beyond Meat (NASDAQ: BYND) was a high-flying stock before and after the pandemic as consumers saw its plant-based meat as a healthy alternative to traditional meat products. Unfortunately for shareholders, the 2022 bear market wiped out most of the company's value as investors turned on money-losing stocks.

Consequently, Beyond Meat has fallen 97% from its all-time high. Two factors could continue a trend that looks increasingly like a death spiral.

Admittedly, the move to plant-based meat substitutes appeared promising. Consumers seemed to respond well to the product, and increasing numbers of restaurants offered products made by Beyond Meat and its chief competitor, Impossible Foods.

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Source Fool.com