Levi Strauss (NYSE: LEVI) reported a mixed quarter on the earnings front. A decline in its wholesale business was offset by an increase in sales through the company's own stores. The end result was a top line that was roughly flat year over year.

But there's one small problem here: It is almost impossible to know just how well Levi's own stores are performing.

Historically, Levi's biggest business has been selling its products to other retailers that then sell the clothing to customers. This wholesale business is still the company's largest division, accounting for roughly 60% of the top line. It's direct-to-consumer segment, which includes Levi's stores and its online operations, made up 40% of revenue in the third quarter.

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Source Fool.com