Billionaires Love This Dividend King. Should You?

The big money loves household products conglomerate Procter & Gamble (NYSE: PG). How can you tell? Consider that individual investors hold just a tiny sliver, only 3.5% of outstanding shares. A combination of financial institutions, insiders, investment banks, mutual funds, and other professional entities hold the rest.

Big money is crazy about Procter & Gamble. Does that mean you should feel the same way? Here is what you need to know.

Institutions typically play by different rules than retail investors; the number one rule for the pros is don't lose money. Whether it's a fund that carries the retirement nest eggs of millions of retirees or a hedge fund manager who gets quarterly bonuses, most professionals can't afford a big whiff; there's too much at stake.

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Source Fool.com