Blue Apron Couldn't Become Profitable During Pandemic Boom; Now Sales Are Set to Slow
Blue Apron (NYSE: APRN) benefited from the increase in people eating at home during the pandemic, as services that delivered food to your door became almost a necessity and less of a luxury. The meal-kit delivery specialist saw its customer count rise, its orders per customer increase, and the average revenue per customer it generated jump.
Yet even with that massive tailwind, Blue Apron was not able to turn a profit consistently. Now, meal-kit sales growth is set to dramatically decelerate.
If Blue Apron couldn't make a profit during the best of times for its business, how can it survive now that economic normalcy is returning?
Source Fool.com
