Blue Apron Stock Has a Lot to Prove on Thursday

You never get a second chance at making a first impression, and Blue Apron (NYSE: APRN) will have to do a lot of impressing this week when it posts its first quarterly report as a public company.

The gourmet meal-kit provider has had a brutal first two months on the market. Underwriters were hoping to price its June initial public offering between $15 and $17, ultimately settling for $10. It may have seemed like a bargain price for a fast-growing company, but since the stock went on to plunge another 42% over its brief publicly traded tenure, Thursday afternoon's report will be huge. Blue Apron will have to prove that it's a worthy growth stock if it wants to silence the growing number of skeptics, and a strong financial report could do that.

Image source: Blue Apron.

Source: Fool.com