Boeing May Be Quietly Rebranding the 737 MAX

Aircraft orders have been few and far between for Boeing (NYSE: BA) this year. And as of the end of July, the 737 MAX family -- which accounts for the vast majority of Boeing's backlog but has been grounded for 17 months following two fatal crashes -- had not rung up a single order in 2020.

That finally changed last week, as the aerospace giant announced a small 737 MAX order from Enter Air, a Polish charter airline. Notably, the wording of the press release suggests that Boeing may be trying to gradually rebrand the 737 MAX family to address its poor reputation.

Under the deal announced last Wednesday, Enter Air placed a firm order for two 737 MAX 8 jets, with options for two more. In conjunction with the purchase, Boeing agreed to revise the delivery schedule for jets Enter Air already had on order. The agreement also specified the compensation that Enter Air will receive to cover costs and lost earnings related to the long-running 737 MAX grounding.

Source Fool.com