Boston Beer Earnings: What to Watch

Expectations could hardly be higher for Boston Beer's (NYSE: SAM) earnings report in just a few days. While its craft beer products are struggling with slumping demand at bars and restaurants, the runaway success of Truly hard seltzer is lifting sales to new records. As a result, the company is set to close fiscal 2020 with head-turning growth although the wider industry struggled.

That enthusiasm means investors will be following the fourth-quarter earnings report set for Wednesday, February 17. So let's look at the key metrics to watch for in that announcement.

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Source Fool.com