Brewers Are Helping to Make Dry January a Thing
Considering the widespread decline in beer consumption, it might be surprising to learn that breweries are trying to help make Dry January a thing.
The fad reportedly began in the U.K. in 2013, when people vowed not to drink any alcohol for the first month of the new year. Dry January has now leaped across the pond, with as many as one in five U.S. consumers participating in 2019, according to a CNBC report citing Nielsen data. Now American brewers are hopping aboard the temperance train, even though beer sales are in a tailspin.
But it's not so much to advocate in favor of sobriety as it is a chance to push more sales of near beer, the low- and no-alcohol beverages that are enjoying a resurgence in popularity.
Source Fool.com
