Brick-and-Mortar Clothing Retailers Have One Edge Left

As much as many of us love the convenience of e-commerce, it can be less than ideal when it come to shopping for clothes.

There's no website nor app that can let you try on a shirt before you buy it. You may be able to zoom in on an image to appraise an item's texture, but you can't feel the fabric. And while an augmented reality option might help you see approximately what a piece of clothing might look like on you, that's not a genuine substitute for being able to take it into a changing room.

This, of course, has become the core advantage for brick-and-mortar clothing chains. "The preference to see, touch, and try on apparel before purchasing is the most important factor for 55% of consumers to choose shopping in-store rather than online, according to a new report from The NPD Group.

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