If you have a young child in your life, you have probably heard of or actually been to a Build-a-Bear Workshop (NYSE: BBW) store. Conceptually it is a neat idea, with customers picking out a teddy bear "skin" that then gets filled with stuffing, bringing the toy to life. But there's more to like here than just a business concept.

Here are three reasons to watch the stock of this unique specialty retailer.

The brief introduction to Build-a-Bear gives you an idea of what its stores do. But there's more to it than just generic bears. The company taps into current trends by offering stuffed animals related to key media properties, like My Little Pony and the many Marvel comic titles that have been turned into blockbuster movies. Basically, there's a reason why customers would come back again and again. And, notably, teens and adults account for 40% of the company's sales.

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Source Fool.com