Apple (NASDAQ: AAPL) evokes strong emotions from people. It's long been seen as creating "cool" products with sleek designs that appeal to consumers.

It has also been hugely profitable, driving market-beating returns over the years. In the last 10 years, Apple's shares have gained 734%, easily besting the S 500's 168%.

However, the stock has hit a bump in the road lately. What does this mean going forward? While no one has a crystal ball, taking a clear-eyed look at a company's prospects can help you make an informed investment decision and improve your chances of success.

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Source Fool.com