With only 10% of the retail space per capita compared to the United States, it is fair to say that South Korea is tailor-made for e-commerce due to its lack of room for physical stores. Home to a retail market expected to be worth $550 billion in three years, the country's high population density and tech-savvy citizens create the perfect setting for an e-commerce revolution.

That's where founder-led e-commerce juggernaut Coupang (NYSE: CPNG) steps in.

Founded in 2010, Coupang is home to 19.7 million active customers and already counts nearly 40% of South Korea's population as shoppers. Growing this customer count by 10% in its most recent quarter, Coupang is starting to reveal the potential of its Rocket Wow membership program.

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Source Fool.com