Cable TV Lost Another 1.5 Million Customers in Q1

The U.S.'s major cable television players have all served up their first-quarter numbers. In simplest terms, they're ugly. While last quarter's attrition isn't as ugly as the kind of cord-cutting seen during Q1 of 2020 -- when the pandemic was first inciting panic -- it's clearly accelerating again despite fresh glimmers of economic growth. Blame the continued rise of streaming-based alternatives.

This isn't news to any investor with a stake in a cable company, of course. The U.S. cable TV industry peaked at 100.5 million paying households in 2013, according to market research outfit eMarketer, and that headcount has been steadily shrinking ever since. But last quarter's surge in cord-cutting suggests cable television companies have even less time to respond than anyone might suspect.

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Source Fool.com