Apple (NASDAQ: AAPL) is rumored to be debuting a mixed reality headset (combining augmented reality and virtual reality) at its Worldwide Developer Conference in June, and it has reportedly already shown the device to its board of directors. Meanwhile, Alphabet's (NASDAQ: GOOG)(NASDAQ: GOOGL) Google announced recently that it is scrapping the enterprise version of Google Glass, years after the company abandoned efforts to get Glass off the ground as a consumer product.

With Google leaving a market just as Apple is about to enter it, investors are right to wonder if Apple can succeed where Google failed.

I think there are three reasons why it can. Specifically, Apple will take things slowly, the device will likely focus on a niche or two, and Apple already has years of AR experience under its belt. Let's take a closer look at each factor.

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Source Fool.com